Privacy Policy - Cookies Policy

Processing of Personal Data

Legislative decree provides for the protection of individuals and other entities in relation to the processing of personal data. According to this legislation, processing of details will be based on the principles of propriety, lawfulness, transparency, and the protection of personal privacy and rights. The present document, which we invite every User/Customer to read of, has the purpose to inform about the person responsible, the process of the processing data, the use of such data and their retention. I2W S.r.l., proprietor of the Website, aware of the importance of the integrity of the right to privacy, shall be responsible for the collection, possible use and disclosure of personal information acquired during any interaction with the User/Customer, during the visits on the Website, the purchase of goods and the use of the ancillary services provided.

In accordance with Article, therefore, we provide the following information.

 Purpose of the processing of personal data.

The data provided will be processed with the purpose to implement sale and purchase contracts concluded, in order to provide the ancillary services requested and to activate the guarantees contractually agreed. Consequently the disclosure of data to third parties will be exclusively limited to the completing of the operations relating to the sale process for total Customer satisfaction. In the event that the User/Customer who will sign up on our Web Site so permits, by ticking the relevant box, data will be used also to send messages of an informational, advertising and/or commercial nature ( for ex. Newsletter, sales promotions, bonus ecc.).

Types of personal data processed

Common data

These are common data which will be processed: name, surname, age, gender, date and place of birth, office location, home address, telephone numbers, e-mail addresses, tax code and other personal identification numbers, information contained in identity documents. Customers data will be processed for the management of bank and/or insurance relationships.

These will be processed on the behaviour, the reliability or the punctuality in the fulfilment of obligations and particularly on the solvency of the Customer in commercial transactions. In addition, the data will be processed, if the Customer so permit, on living and consumption habits, always on optimising the services and the products offered from our Website.

Sensitive and legal data

I2W S.r.l. does not process this type of personal data in respect of its own Customer.

Arrangements for processing of personal data

As a general rule the data collection will be done with the User/Customer prejudice the acquisition of data contained in public registers, lists and/or files (also by telematics link).

In relation to the purposes referred, the processing of personal data is implemented directly from the staff belonging to I2W S.r.l. duly qualified as data Controller or data Processor, through the fulfilment of operations or set of operations.  The processing will be carried out with computerised detailed rules i.e. manual mode from I2W S.r.l. and from third parties who will be directly involved in the sale process of goods purchased on our Web Site (such as carriers, transporters, assemblers, banks and insurance companies etc.).

Use of Personal Data

Personal data will be used with the purpose of the execution of sale and purchase contracts concluded, to provide the ancillary services requested and to activate the guarantees contractually agreed. Furthermore personal data will be used for all the purposes set out by the applicable laws borne by I2W S.r.l. and with the purpose of exercising the rights resulting from the contractual bonds in favour of I2W S.r.l. and these ones could be grouped in categories in relation of all the requirements which might occur.

Personal Data retention

Personal data will be retained for no longer than is necessary to fulfil the obligations, tasks and purposes listed above. After this date, whenever the retention is not legally required, these data will be retained in charge of I2W S.r.l. with the purpose of storage and statistics of the activity carried out. The data will be retained in electronic form.

Data transfer

The data transfer is compulsory, because without these it is impossible to give execution to sale and purchase contracts concluded, to provide the ancillary services requested and to activate the guarantees contractually agreed. Failure to provide the transfer determine the failure to continue the service. In any case the User/Customer is able to choose not to receive messages of an informational, advertising and/or commercial nature, selecting the appropriate box in the registration form. This choice could be amended at any time after the first registration, in the appropriate section of the Web Site reserved to the users. The data will be communicated exclusively to the individuals needed to complete the sale process.

Proprietor of the processing of personal data

The proprietor of the processing of personal data is: I2W S.r.l. Registered office: Via Scipione Ammirato n. 39 – 50136 – Florence National Insurance Number and VAT registration number to the Register of Companies of Florence: 06333730486

The Responsible of the Processing internally indentified by I2W S.r.l., is laid down in the people listed in the appropriate annex to the Policy Paper for the Security of data, also containing the nominative enumeration of the subjects (internal and external) which are of the qualification of Responsible of the Processing of Personal Data. For the identification of the security measures adopted and for any update or change of identification data of the proprietors, of the responsibles and/or of the providers, reference is made to the Policy Paper for the Security of data drafted by I2W S.r.l.

Rights of the data subject

The User / Customer at any time may exercise their rights towards the data controller under Article 7 of the Legislative Decree n.196 / 2003:

Right of access to Personal data and other rights

1. The person concerned has the right to obtain the confirmation of the existence or less of personal data concerning him or her, even if these have not been signed up yet, and their communication in an intelligible form.

2. The person concerned has the right to obtain the indication:

  • of the origin of his/her personal data;
  • of the purposes and modalities of the processing;
  • of the logic applied in case of processing carried out by electronic means;
  • the identity of the owner, manager and the designated representative;
  • of the subjects or the categories of subjects to whom the personal data might be communicated or who might become aware of these as a representative designated in the territory of the State, of supervisors or providers.

3. The person concerned has the right to obtain:

  • the update, incorporation of data, cancellation, transformation in an anonymous form or blocking of personal data processed infringed rules of law, including the ones of which the retention is not necessary in relation to the purposes to which the data has been collected or further processed.
  • the certification that the operations in letters a ) and b) have been notified , also as regards their content , of those to whom the data has been communicated or disclosed except when the fulfilment is impossible or it involves the use of means disproportionate to the protected right.

4.The person concerned has the right to object in whole or in part:

  • for legitimate reasons to the processing of personal data concerning him or her, pertinent to the purpose of the collection
  • to the processing of personal data concerning him or her to send advertising material or for direct sale or for the fulfilment of market research or of commercial communication.

For any other information concerning the protection of the privacy we propose you to send us an e-mail to our e-mail address:


Cookies Policy

This section describes the manner in which our site use and protect all the information communicated while using this Web Site.

I2W S.r.l., proprietor of the site, undertakes to ensure that your privacy is protected. We request that you provide information with whom you can be identified when using this Web Site, so that being sure that it will be used in accordance with this privacy policy.

What we collect

The following information might be collected:

  • name
  • contact details including the e-mail address
  • demographic information such as postal code, preferences and interests
  • other information concerning market research or other offers.

To find out more, check the section List of the cookies used.

What do we do with the information collected

  We need this information to understand your needs and to offer you the greatest service and, particularly, for the following reasons:

  • the keeping of internal registers.
  • To use the information to improve our goods and services.
  • To send periodically, if requested, promotional e-mails concerning new products, special offers or other information which we believe you could find interesting, using the e-mail address which you give us.
  • Occasionally, we also could use this information to contact the User for market research. We could contact by e-mail, telephone, fax or post. We also can use the information to customize the Web Site for you interests.


We are committed to ensure that your information is safe. For the prevention of unauthorised access or the disclosure, we have put in place appropriate physical, electronic and managerial procedures to safeguard and protect the information collected online.

How do we use cookies

A cookie is a small file which request permission to be registered on the computer’s hard disk. If you agree, the file will be added and the cookie helps to  analyse the Web traffic, or it provide information about whenever a website is visited. Cookies permit to web applications to answer you as an individual. The web application is able to adapt its operations to your tastes and needs, collecting and memorizing information about your preferences.

We use cookies log of the traffic to identify which websites are visited. This helps us to analyse data traffic on the website and to improve our Web Site in order to tailor it to the Customer’s needs. We only use this information to statistical analysis, then the data is removed from the system.

Overall, cookies helps us to provide a greater Site, which allows us to monitor which webpages you find useful and which ones you do not.

In no way a cookies allows us to enter in your computer or to any information about you, except for the information you have shared with us. You can choose to accept or refuse the cookies. The majority of browsers automatically accepts cookies, but, if you like, you can decide to change browser’s settings to refuse cookies. This might prevent to take full advantage of the Web Site.

Links to other websites

Our Web Site might contain links to other websites of interest. Nevertheless, once you have used these links to left our Site, You should be aware that we

do not have any control on other websites. Consequently, we cannot be responsible for the protection or the privacy of your information while visiting these websites and these one are not regulated by this privacy policy. To learn more it is necessary to pay attention  and to read the privacy policy of these websites.

Control over personal information

You can choose to limit the collect or the use of your personal data in the following ways:

  • While filling the form with your data to create un account on our Web Site, you can endorse the box “Sign up for the newsletter”; the missing subscription of this box will indicate that you do not wish your information to be used for direct marketing.
  • If, previously, you accepted to allow us to use your personal data for direct marketing, you can change your mind whenever you want, by accessing to your account on the Web Site and by removing the subscription of the box “Sign up for the newsletter”, or by writing an e-mail to, specifying your name and you request.

We do not send, distribute or lease personal information to third parties unless we have express permission of the customer, or unless we have to do it by the law. We can use personal information to send promotional information to third parties, which we believe might be interesting, only if the the customer explicitly authorised it.

It is possible to require the details of personal information which we have about you. If you wish a copy of the information held on you, please write to I2W Srl 50136 Florence (FI) Italy ia Scipione Ammirato, 39 Phone number (+39) 055611662 Fax number (+39) 055612317  VAT registration: 06333730486 Reg. C.C.I.A. Florence R.E.A. n° 619.749.

If you think the information we have is incomplete or not correct, we invite you to write or to send us an e-mail, as soon as possible, to our e-mail address. We will promptly correct the information which is not correct.

List of the cookies we use

The cookies we use and the information they can store are listed in the following table.


Association with your cart.


It stores the category information in the current page. This allows you to view pages quickly.


Any products you have in your list compare products.


Your favorite currency


An encrypted version of your customer ID in our e-shop.


It indicates if you are currently connected to our e-shop.


An encrypted version of the group of customers to whom you belong to.



It stores the segment Id of clientele.


A flag which indicates if the cache is deactivated or not.


Session Id on our Web Site’s server


It allows users to handle their orders.


The last category of this Web Site you have visited.


The recent product you have seen on this Web Site.


It indicates if a new message has been received.


It indicates if it is allowed to use the cache.



A link for information about the cart and the displaying of business you have requested to this Web Site.


The ID of possible polls for which you have recently voted on our Web Site.


Possible information about what you have voted in polls on our Web Site.


The products you have recently compared on our Web Site.


The e-shop view or language you have selected on our Web Site.



It indicates if a user has allowed to use cookies.


The products you have recently seen on our Web Site.


An encrypted list of products added to your wishlist on our Web Site.


The number of elements in your wishlist on our Web Site.

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